Alex Landuyt, Innovations & Applications

“Creating original chocolate recipes and collaborating with our clients from conception right up to seeing the products in the store is the biggest reward you can get. I like the positive atmosphere and the 'can-do' mentality at Barry Callebaut – everybody works in the same direction.

Chocolate is a really interesting product to work with – it is both very simple and very complex at the same time. Simple because there are only a handful of ingredients, and complex because it needs careful handling and not all applications are possible with it.

And of course, chocolate is emotional. If you tell people that you work in the chocolate business, they immediately get excited."

Alex Landuyt

Alex Landuyt is Application & Innovations Manager in Wieze, Belgium. He joined Callebaut over 25 years ago.